La vache qui rit, French for ‘The Laughing Cow’, is a brand of processed cheese products made by Fromageries Bel, a multinational cheese marketer based in France. In particular, it refers to the company’s most popular creation; a spreadable cheese wedge wrapped in silver foil and packed in round boxes. La vache qui rit cheese, identified by a picture of red and cheerful cow wearing hoops, is available in its original flavour, a light version and flavoured versions such as ham, garlic, paprika, pizza and onion. Other than the popular wedge, the cheese is produced in cubes, slices, sticks and spreads. Made from a combination of mild Cheddar and Swiss cheeses, La vache qui rit is designed to be eaten as a snack on the go. The mild, smooth and fresh taste goes ideally with crackers, bagel or apple slices. Spread it on a toast or just pop it for that melt-in-the-mouth feeling.

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